Author name: Sarvaguide

Have a limited marketing budget? Here’s why audio advertisements are so effective.

Have a limited marketing budget? Here’s why audio advertisements are so effective.

With Q4 near completion, companies are gearing up to launch their advertising and marketing campaigns ahead of the Christmas season. But budget reductions and reallocation of resources are the main internal issues for many companies in the marketplace’s present condition. In the end, businesses that can afford effective solutions can make large-scale investments. Audio ads, […]

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Gaining listeners' attention with digital audio advertising

Gaining listeners’ attention with digital audio advertising

The majority of audio advertising is connected with radio commercials of the traditional variety. But, given the expanding popularity and reach of digital audio services, including the streaming service, radio digital and podcast streaming, audio-based advertising is experiencing changes. Digital audio advertisements, which are the distribution of ads for the rapidly growing digital audio technology,

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Only 40% of internet marketers employ audio advertising

Only 40% of internet marketers employ audio advertising, even though 90% are aware of it: MMAReport from GroupM

Technology for Voice is becoming integral to our lives. It could be a way to gather data through voice search, streaming music, operating smart appliances in the home, or even paying utility bills using spoken commands. Modern technologies such as Natural Language Understanding (NLU), as well as conversational artificial Intelligence (AI) and neural speech-to-text (TTS),

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Is audio advertising beneficial?

Is audio advertising beneficial?

If you think about digital marketing, you first think of an advertisement on your social media page, an advertisement placed before a YouTube film, or an integration of your brand with your favourite influencer. Yet, as per research from the field, one area that’s neglected is the use of audio ads. The audio OTT industry

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