What to do with advertising budgets is an issue that has kept marketing professionals up all day long. As Cannes Lions recently showed, figuring out the budget in this ever-changing economic climate is getting more complex and challenging. This is made more difficult by the necessity of reaching diverse audiences on multiple platforms. Due to […]
Podcasts and radio dominate digital audio advertising’s future. Read More »
A staggering 66 percent of buyers are planning to invest more in audio over the next 12 months, according to a report in the Europe Digital Audio Advertising Report 2023, released the last week by GroupM Nexus, the media investment arm of WPP together and IAB Europe. The study included 549 advertisers, agents, publishers, and
Audio Advertising Tops Advertiser Priority: Survey Read More »
In the current digital world, audio advertising has become a potent and effective medium for connecting with the public. Through audio advertisements, brands can benefit from a unique device known as audience buying. It is a game changer that allows marketers to focus on the right audience to promote their brands. According to a new
Enhancing Brand Connections: Audience Buying in Audio Advertising Read More »
With Q4 near completion, companies are gearing up to launch their advertising and marketing campaigns ahead of the Christmas season. But budget reductions and reallocation of resources are the main internal issues for many companies in the marketplace’s present condition. In the end, businesses that can afford effective solutions can make large-scale investments. Audio ads,
Have a limited marketing budget? Here’s why audio advertisements are so effective. Read More »
Yes, we are living in an age of screens. Think of those moments without screens in your day. Your early morning run in the rhythm of your favourite workout tune or your morning commute while listening to your favourite podcast along with your playlist for cooking, making a mess with za’atar and garlic in the
Audio advertisements for the digital age Read More »
If you think about digital marketing, you first think of an advertisement on your social media page, an advertisement placed before a YouTube film, or an integration of your brand with your favourite influencer. Yet, as per research from the field, one area that’s neglected is the use of audio ads. The audio OTT industry
Is audio advertising beneficial? Read More »