digital audio ads

Sonic Branding Rising Significance: Making Your Voice Heard

Sound as part of branding strategies has been used for years and dates back to the famous jingles used on television and radio. In the course of time, the use of different sounds like Intel’s five-note “Bong” sound, State Farm’s “Like a Good Neighbour” audio signature, and Microsoft’s “The Wave” start-up sound are now part […]

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Podcasts and radio dominate digital audio advertising’s future.

What to do with advertising budgets is an issue that has kept marketing professionals up all day long. As Cannes Lions recently showed, figuring out the budget in this ever-changing economic climate is getting more complex and challenging. This is made more difficult by the necessity of reaching diverse audiences on multiple platforms. Due to

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