Sonic branding

Sonic Branding Rising Significance: Making Your Voice Heard

Sound as part of branding strategies has been used for years and dates back to the famous jingles used on television and radio. In the course of time, the use of different sounds like Intel’s five-note “Bong” sound, State Farm’s “Like a Good Neighbour” audio signature, and Microsoft’s “The Wave” start-up sound are now part […]

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Power of Digital Audio for Thought Leaders

Digital audio The market for intelligent speakers worldwide will reach 200 million units next year and continue growing. As 5G networks become available and are available, the number is expected to increase even more. What message is this sending to those who market using thought leadership? Many marketers need help understanding the meaning of the

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