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Australia’s Digital Audio Advertising Boom Digital audio advertising spend in Australia reached $68.1 million in the June quarter, a 14 per cent jump over the same period a year ago, and up 31 per cent from the 2023 March quarter’s $51.9 million, according to IAB Australia’s Online Advertising Expenditure Report (OAER) prepared by PwC. The

Audio ads are no longer limited to radio broadcasts. Audio advertising has become a major force in modern marketing. Audio advertising has become an effective tool for engaging audiences, whether it’s via podcasts, audio advertisements in apps, or even good old-fashioned broadcast radio. It’s a great tool for marketers because it increases audience attention. If done

Image by redgreystock on Freepik The Evolving Soundscape of Audio Advertising The industry of audio has added more volume to the uninspiring technological landscape. As audio technology has developed and advancements in technology advancements, the audio medium has expanded. It offers a variety of ways for brands to reach people from various categories of demographics

Digital Audio Ads The growth of digital audio advertising is accelerating, according to Advertising giant Group M’s 2023-2020 mid-year projection. The sector has grown by 19.4 percent in 2022. IAB Europe projects the European digital audio market, which was at EUR772 million in ad spending in 2022, will exceed the EUR1 billion mark in 2025.