Audio Advertising Archives

Connect Dynamic Audio Ads Across 850+ Apps with PayTunes

Connect Seamlessly Across 850+ Audio Apps with PayTunes’ Dynamic Audio Ads In the ever-evolving advertising landscape, audio has emerged as a game-changer, allowing brands to engage audiences in immersive ways. With the surge in audio streaming platforms, audio advertising’s potential has soared. PayTunes leads this revolution, enabling businesses to leverage audio ads across 850+ audio […]

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Spotify reveals top 50 iconic hip-hop beats.

The following article includes: Dr. Dre American artist, recording producer, entrepreneur and businessman Dr Dre Mobb Deep and The Clipse are the top three artists on Spotify’s top 3. Spotify has released a list which they think are the 50 most popular hip-hop songs ever recorded in honour of the 50th anniversary of the celebration

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Digital Audio Advertising: Essential for Multi-Channel Marketing

Digital Audio Advertising: A Vital Component of Your Next Multi-Channel Marketing Strategy The audio world is evolving, and the opportunities for advertisers in this space are increasing. In this article, Kym Treasure, the co-founder and chief executive officer at Audacia Audio, examines the significance of audio-based digital advertising in the current dynamic marketing landscape. For

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Why It’s Crucial for Brands to Prioritize Digital Audio Advertising at this Moment

Why brands need to think about digital audio advertising now more than ever Spotify’s Rak Patel says that brands must recognise the potential of digital audio or risk not being able to reach the audience’s needs and offers five suggestions to help you get started. Audio provokes intense feelings. We’ve experienced this in our

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Digital Audio Advertising Booms in Australia: Record Growth

Australia’s Digital Audio Advertising Boom Digital audio advertising spend in Australia reached $68.1 million in the June quarter, a 14 per cent jump over the same period a year ago, and up 31 per cent from the 2023 March quarter’s $51.9 million, according to IAB Australia’s Online Advertising Expenditure Report (OAER) prepared by PwC. The

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Enhancing Your Brand’s Voice through Audio Advertising: Strategies and Impact

Audio ads are no longer limited to radio broadcasts. Audio advertising has become a major force in modern marketing. Audio advertising has become an effective tool for engaging audiences, whether it’s via podcasts, audio advertisements in apps, or even good old-fashioned broadcast radio. It’s a great tool for marketers because it increases audience attention. If done

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Sonic Branding Rising Significance: Making Your Voice Heard

Sound as part of branding strategies has been used for years and dates back to the famous jingles used on television and radio. In the course of time, the use of different sounds like Intel’s five-note “Bong” sound, State Farm’s “Like a Good Neighbour” audio signature, and Microsoft’s “The Wave” start-up sound are now part

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Enhancing Brand-Target Connection: Audience Buying in Audio Advertising

In today’s world of digital audio, advertising has carved out a niche for itself as an effective and dependable way to reach out to audiences. Through audio advertisements, brands can benefit from a unique device known as audience buying, a game changer that allows marketers to determine the ideal audience for their brand. According to

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Empowering Audio Branding with Data for Branded Podcast Success

Boosting Brands with Data-Driven Success in Audio Branding NEW YORK (BUSINESS WIRE)— Veritonic is the market’s most renowned platform for complete audio analytics and research, today revealed it can offer brands an unmatched level of data and analysis that is carefully designed to assist in the creation and optimization of brand-specific podcast initiatives. An

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Decoding Audio Advertising: Exploring the Contemporary Sound Landscape

Image by redgreystock on Freepik The Evolving Soundscape of Audio Advertising The industry of audio has added more volume to the uninspiring technological landscape. As audio technology has developed and advancements in technology advancements, the audio medium has expanded. It offers a variety of ways for brands to reach people from various categories of demographics

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Crafting Targeted Audio Ads for Co-Listeners: Brand Strategies

Strategies for Tailoring Audio Ads to Reach Co-Listeners A study with Spotify and Magna found that most people listen to digital music with friends at least once weekly. Many people don’t listen to their music or podcasts through headphones that block out noise on subways to cut out the noise of mariachi bands at the

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Digital Audio Ads: Growing Strong in 2023

Digital Audio Ads The growth of digital audio advertising is accelerating, according to Advertising giant Group M’s 2023-2020 mid-year projection. The sector has grown by 19.4 percent in 2022. IAB Europe projects the European digital audio market, which was at EUR772 million in ad spending in 2022, will exceed the EUR1 billion mark in 2025.

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