Audio Ads: In the streaming context, music creates an intimate connection between users and their content. What’s the connection between weekend road excursions and chores on the weekend? The music we listen to or the audio that keeps us engaged. In a world where streaming is prevalent, music can create a strong relationship between […]
Enhancing Listening with Creative Audio Ads Read More »
We’re on the cusp of the most significant year to date for audio advertisements and, more specifically, for podcast advertising. As per Insider Intelligence, podcast advertising spending is expected to reach 2 billion this year and comprise approximately one-third of all audio-related advertising. It’s a vast improvement from only four years ago when the amount
Audio Advertising: Three 2023 Predictions Read More »
A staggering 66 percent of buyers are planning to invest more in audio over the next 12 months, according to a report in the Europe Digital Audio Advertising Report 2023, released the last week by GroupM Nexus, the media investment arm of WPP together and IAB Europe. The study included 549 advertisers, agents, publishers, and
Audio Advertising Tops Advertiser Priority: Survey Read More »
In the current digital world, audio advertising has become a potent and effective medium for connecting with the public. Through audio advertisements, brands can benefit from a unique device known as audience buying. It is a game changer that allows marketers to focus on the right audience to promote their brands. According to a new
Enhancing Brand Connections: Audience Buying in Audio Advertising Read More »